Make 'Em Bigger, the Customer is Always Right

The Korea Herald : The Nation's No.1 English Newspaper

small cars have never been a very popular choice for drivers in Korea, despite the major lack of parking spaces, the notoriously heavy traffic, and high fuel prices. Even the worldwide concern about pollution and depletion of fossil fuel reserves doesn't seem to be enough to persuade the country to opt for smaller cars that use less fuel.

As a result of the country's distaste for small cars, local automakers' lineup of smaller cars is small, in contrast to foreign brands.